Vertex

IELTS Academic Reading — Test 5, Passage 3

The Psychology of New Product Adoption

Questions 27–40 of Reading Test 5. Do it online and every answer is marked the moment you finish, with your band score and the exact line of the passage each answer came from.

Practise this passage free →

Or sit the whole paper: Reading Test 5, all 40 questions under exam conditions.

Where are the answers to “The Psychology of New Product Adoption”?

Do the passage here and every answer is marked the moment you finish — the correct answer beside each one you got wrong, your raw score out of 14, and your band. It takes about 20 minutes. Vertex does not post a bare list of answers, because a list tells you nothing about why you missed a question, which is the only part that changes your score.

How many questions is it?

Questions 27–40 — 14 questions, in these types: Matching Sentence Endings, Multiple Choice, Yes / No / Not Given.

Is it free?

Yes. The whole of Vertex is free — every reading passage, every listening section, and the band score at the end.

How the passage begins

John Gourville explores the reasons why consumers don't always buy new products. An American philosopher once said, "If a man can … make a better mousetrap than his neighbor … the world will make a beaten path to his door." If only marketing innovation was…

What you get

The rest of this test

More practice